Just like our closets, junk drawers, and email inboxes, our marketing strategies need a good spring cleaning every now and then. As we step into Q2, it’s the perfect time to shake off the dust, clear the clutter, and set yourself up for a stronger, more intentional season of growth.

Whether you’re a small business (or microbusiness like us) or a nonprofit trying to do more with less, this blog will walk you through how to review your marketing efforts and decide what to toss, tweak, or try. Spring is a season for new beginnings, new growth, and new opportunities!

What to Toss

Let’s start with what’s dragging you down. These are the tactics or tools that are either outdated, ineffective, or just not serving your goals anymore. These might include:

Dead Social Platforms: Still posting on a platform your audience has long abandoned? If your TikTok or X hasn’t seen engagement in months, it might be time to let it go — or at least pause it.

Untracked Email Campaigns: If you’re sending emails without checking open rates, click-throughs, or conversions, you’re marketing in the dark. Now is a great time to review your metrics, clean up your bad bounces, and listen to why people are unsubscribing to understand your audience.

Vanity Metrics Obsession: Likes and follower counts feel good but don’t always lead to impact. Shift your focus to engagement, leads, and conversions rather than obsessing over trying to go viral. These metrics are the ones that will tell you the most about your content, what’s working and what isn’t.

Spring Cleaning Tip: Ask yourself, “Is this helping me grow, connect, or convert?” If not, it’s time to toss it.

What to Tweak

Some things are still working, but could use a fresh coat of paint or a more strategic polish.

Brand Messaging: Has your mission shifted slightly? Are you targeting a new audience? Update your “About” sections, bios, and elevator pitch to reflect your current direction. It’s essential to update your mission, voice, and brand as your company grows and evolves. Your vision 5 years ago might not align with your vision now.

Visual Consistency: Are your fonts, colors, and graphics cohesive across platforms? If not, now’s the time to refresh your Canva templates and tighten up your visual branding. Something as simple as logo placement will immediately make your brand recognizable. Try new things but just make sure they still look and feel like your brand.

Content Calendar: We are always seeking new campaigns, ideas, and trends to refresh our content calendars. Don’t just do what you did last year around this time – what can you do this year to make your content better, bolder, and align with your audience?

Pro Tip: Audit your last 90 days of content. What performed well? What fell flat? Let the data guide your tweaks.

What to Try

Spring is all about new growth, and your marketing strategy should be no exception. Here are a few fresh ideas to experiment with this season:

Reels, Stories & Short Videos: Video is still king across all platforms. Try short-form storytelling with behind-the-scenes peeks, staff spotlights, or user-generated content. If filming intimidates you, try creating short Reels using only images and effects, then work up to editing video clips together. Any form of video is better than no video.

AI-Powered Brainstorms: Use tools like ChatGPT to generate content ideas, improve headlines, or repurpose your best posts. Dip your toes in and see how it can help generate ideas for your brand.

Community Collaborations: Partner with other local businesses or nonprofits for giveaways, joint events, or co-marketing campaigns. This can help with local exposure, getting your name out there, and inserting yourself as a community figure!

Edu-tainment Content: This is where education meets entertainment. Share tips, how-tos, or checklists for your audience, while keeping content entertaining and fun!

✨ Bonus: Spring Clean Your Mindset

Marketing isn’t just about doing more — it’s about doing better. Instead of overwhelming yourself with “shoulds,” take a step back and focus on what aligns with your mission, your capacity, and your community.

This season, aim for clarity, consistency, and a little bit of creativity.

Need help identifying what to toss, tweak, or try in your marketing strategy? Let’s talk through it. Schedule a free 15-minute strategy call with our CEO Renee and let us help you with your marketing strategy!