The start of a new year always brings that “clean slate” energy, and if you’re anything like us, you’re feeling the urge to clear out the clutter and get intentional about what actually matters. And that includes your marketing.
Too often, we see small businesses and nonprofits repeating the same habits year after year, simply because they feel they should. But just like with junk drawers and inboxes, a little strategic detox can make a huge difference in your clarity and momentum.
Let’s talk about what to leave behind in 2025 and where to focus your energy instead.
Let Go of Being on Every Platform
If you’re trying to show up everywhere all at once, you’re probably spreading yourself too thin, and your message is likely getting watered down. Just because a new platform is trending doesn’t mean it’s right for your brand or your audience.
This year, give yourself permission to let go of platforms that aren’t working. Instead, double down on the one or two spaces where you can be present, consistent, and genuinely connected. You’ll be surprised how much more effective your marketing becomes when your energy is focused.
Let Go of Content Without Purpose
If “posting to post” is still on your weekly to-do list, it might be time to rethink that. Content should be driven by intention, not panic. Ask yourself: what is this post trying to accomplish? Who is it speaking to? Is it aligned with what we actually care about?
In 2026, we’re saying goodbye to filler content and hello to meaningful messaging. That means taking time to plan ahead, create content that tells a story, and speak directly to the people you’re trying to reach. One great post is more impactful than five forgettable ones.
Let Go of Vanity Metrics
Likes and followers can feel good, but they don’t always reflect true connection or growth. If your success is measured only by how many people clicked the heart button, you might be missing the bigger picture.
This year, let’s shift the focus toward engagement that matters: conversations, shares, comments, inquiries, or even real-life community recognition. Those deeper interactions are the ones that build trust and long-term relationships, and that’s what marketing should be about.
Let Go of Copying What Everyone Else Is Doing
It’s tempting to chase trends, mimic competitors, or recreate content you’ve seen go viral. But what works for someone else’s audience won’t always work for yours, and more importantly, it may not reflect you.
If something doesn’t feel authentic to your brand, don’t force it. This is the year to stop blending in and start showing up with your own voice. The goal isn’t to be trendy. It’s to be trustworthy, relevant, and true to your values.
Let Go of All-Or-Nothing Thinking
Maybe last year you tried to commit to posting every day or launching a weekly newsletter… and it didn’t happen. That’s okay. This year, ditch the all-or-nothing mindset and focus on progress over perfection.
Consistency doesn’t mean constant output. It means showing up in a way that’s sustainable, supportive of your goals, and respectful of your capacity. Marketing should work for you, not drain you.
What to Focus On in 2026
Instead of chasing every trend or filling every content slot, 2026 is the year to get grounded. Focus on building systems that support your long-term goals, such as a manageable content calendar, a refreshed brand message, or a simplified email plan. Choose marketing efforts that are aligned with your mission, rooted in your values, and sustainable for the team you actually have, not the imaginary team you wish you had.
Make space for creativity again. Revisit the parts of your work that feel energizing and build your strategy around those strengths. Lean into storytelling. Prioritize depth over reach. Build relationships instead of chasing algorithms.
And most importantly, give yourself permission to do things differently this year. Growth doesn’t have to look like hustle; it can look like alignment, ease, and intention.
If you’re feeling ready for a marketing reset in 2026, we’re here to help. Let’s leave behind what no longer serves you and build something that fits your business, mission, and capacity.
Schedule a 15-minute strategy call with Renee, and let’s clear the clutter and create a marketing plan that works.