Let’s be honest, keeping up with social media is a lot. Between running the actual day-to-day and managing a million other priorities, posting to Instagram, Facebook, or LinkedIn often becomes a last-minute scramble (or worse, falls off your to-do list entirely).

But here’s the truth: staying consistent on social media doesn’t have to be complicated. You don’t need to post every day, and you definitely don’t need to spend hours writing captions from scratch every week.

At IPSM, we have our system down so that we can always:

  1. Stay ahead of content so we’re never rushing at the last minute
  2. Take time planning our strategy so we’re not posting willy-nilly
  3. Never burnt out trying to create new ideas from an empty tank

With a few simple shifts, you can create a manageable, repeatable social media system that works even when you’re busy!

Step 1: Pick Your Platforms (and Let Go of the Rest)

Start by asking: Where is my audience actually spending their time? If your clients aren’t on TikTok, you don’t need to be either. Focus on 1–2 platforms where you can consistently show up and build community. Doing a deep dive into your audience’s demographics will help you create a data-driven strategy, so you’re not just guessing what platforms to be on.

Facebook and Instagram are still great for storytelling and event promotion, along with fun visuals and information about your services. Video is still in high demand, so don’t be afraid to post those reels!

LinkedIn is a more serious platform. While you can still have fun with the content, it’s best to focus on hiring, services, and thoughtful leadership content. Think: What can you be an industry leader in, and how can you show your audience that?

If TikTok, Snapchat, X, or Pinterest don’t align with your services, message, or audience, don’t feel pressured to join them. Having a clear focus on what works for you will be your best strategy.

Give yourself permission to stop trying to “be everywhere.”

Step 2: Choose 3–5 Content Categories to Rotate

Think of content buckets as the “pillars” of your social strategy—topics you return to again and again. These will save you time and help you stay consistent.

A few examples:

  • Behind-the-scenes (staff moments, workspace, prep work)
  • Educational tips (how-tos, FAQs, common mistakes)
  • Testimonials (client reviews, thank-you notes, success stories)
  • Promotions (product highlights, service reminders, events)
  • Personal connection (origin story, mission, values)
  • Hashtag Holidays (#NationalCoffeeDay? Yes, please!)

Once you’ve picked your content buckets, rotate them throughout the month. No more guessing what to post. Use these as a guide to think of new, fresh ideas that fit into that content bucket!

Step 3: Batch A Few Weeks (or One Month) at a Time

Set aside one or two hours to plan and prep your posts all at once.

Here’s how we recommend batching:

  • Create a monthly content calendar and input important events, holidays, and hashtag holidays that align with your company.
  • Write all your captions first. Focus on voice, clarity, and calls to action.
  • Create or gather graphics. Use branded templates in Canva to speed things up.
  • Schedule your posts. Use tools like Meta Business Suite or our personal favorite, SocialPilot, to automate publishing and free up your mental space.

Having everything for the month in a well-planned calendar will make creating and posting a breeze! Take the time to do the planning; it’s always worth it.

Step 4: Repurpose What You Already Have

You don’t need to reinvent the wheel every time. Take a look through past content. What got engagement? What could be refreshed or expanded?

  • That blog post you wrote? Break it into 3–5 captions.
  • That FAQ on your website? Turn it into a carousel post.
  • That glowing email from a customer? Share it as a quote graphic.

Reusing content doesn’t make you lazy, it makes you strategic.

Pro Tip: Categorize your blog posts or podcast episodes into topics & seasons so you can always refer back to timely content without searching for it!

Step 5: Track What’s Working and Adjust

You don’t have to track every metric, but keep an eye on what’s getting clicks, comments, and saves. Use that data to decide what to post more of.

If engagement is low, don’t panic. Try adjusting:

  • Your posting times
  • The style of content (reels vs. graphics)
  • Your calls to action
  • Your tone or messaging

Remember, it’s not about chasing viral reach, it’s about staying visible, valuable, and authentic to your brand.

Social media should support your business, not drain it. A simple, repeatable system will help you stay consistent, reduce stress, and build a community around your work.

And if you ever need help figuring out your pillars, batching posts, or finding your voice online, we’re just a click away. Schedule a 15-minute strategy call with Renee to see how we can help you with your social media strategy!