INSPIRATION
How to Build Loyal Customers Through Meaningful Connection
February might be known as the month of love, but here at IPSM, we think it’s also the perfect time to talk about loyalty. And not the kind you find in a heart-shaped chocolate box. [...]
What to Let Go of in 2026 (And What to Focus On Instead)
The start of a new year always brings that “clean slate” energy, and if you’re anything like us, you’re feeling the urge to clear out the clutter and get intentional about what actually matters. And [...]
Why Bigger Impact Doesn’t Always Mean More Content
In a world that seems to reward volume over value, it’s easy to feel like you need to be everywhere, all the time, doing all the things. Post more. Send more. Sell more. Share more. [...]
Marketing vs. Branding: What’s the Difference and Why Both Matter
At IPSM, we talk a lot about storytelling, strategy, and making every message count. One of the most common questions we see is: “Aren’t marketing and branding the same thing?” Not quite. While they’re closely [...]
5 Steps to Building Long-Lasting Content That Works
In the rush of seasonal promotions, trending topics, and one-off campaigns, it’s easy to forget that the most valuable content is often the kind that quietly does its job in the background. It doesn’t rely [...]
How To Write Seasonal Marketing Content That Feels Authentic
It’s officially fall content season, which means you’re probably seeing a flood of pumpkin spice promos, back-to-school discounts, and fall-themed product pushes filling your feed. And while seasonal marketing is absolutely effective, here’s something we [...]
Before You Buy Another Ad… Ask Yourself These 5 Questions
There’s nothing quite like the pressure of being sold ad space. Whether it’s a local publication, a digital banner spot, or a sponsorship opportunity with “great exposure,” the pitch always sounds tempting. You hear phrases [...]
How to Market Your Business Without Feeling Salesy
Why storytelling, value, and connection always win If the words “marketing” or “promotion” make you cringe a little, you’re not alone. For many small businesses and nonprofits, the idea of pushing a product or service [...]
Social Media Creation: A Simple System for Busy Businesses
Let’s be honest, keeping up with social media is a lot. Between running the actual day-to-day and managing a million other priorities, posting to Instagram, Facebook, or LinkedIn often becomes a last-minute scramble (or worse, [...]
Small Budget, Big Impact: Cost-Effective Marketing Wins That Work
We get it—marketing can feel overwhelming, especially when your budget is tight and your to-do list is long. Whether you’re a microbusiness, nonprofit, or just trying to make smart decisions with your resources, the good [...]
Spring Clean Your Marketing Strategy: What to Toss, Tweak, or Try
Just like our closets, junk drawers, and email inboxes, our marketing strategies need a good spring cleaning every now and then. As we step into Q2, it’s the perfect time to shake off the dust, [...]
Understanding ChatGPT For Marketing: Basics To Get You Started
2024 seemed to be the year that the conversation around AI heated up - what is ChatGPT, will AI take my job, and should I be using this new technology? Now, one year later, AI [...]