INSPIRATION
How to Market Your Business Without Feeling Salesy
Why storytelling, value, and connection always win If the words “marketing” or “promotion” make you cringe a little, you’re not alone. For many small businesses and nonprofits, the idea of pushing a product or service [...]
Social Media Creation: A Simple System for Busy Businesses
Let’s be honest, keeping up with social media is a lot. Between running the actual day-to-day and managing a million other priorities, posting to Instagram, Facebook, or LinkedIn often becomes a last-minute scramble (or worse, [...]
Small Budget, Big Impact: Cost-Effective Marketing Wins That Work
We get it—marketing can feel overwhelming, especially when your budget is tight and your to-do list is long. Whether you’re a microbusiness, nonprofit, or just trying to make smart decisions with your resources, the good [...]
Spring Clean Your Marketing Strategy: What to Toss, Tweak, or Try
Just like our closets, junk drawers, and email inboxes, our marketing strategies need a good spring cleaning every now and then. As we step into Q2, it’s the perfect time to shake off the dust, [...]
Understanding ChatGPT For Marketing: Basics To Get You Started
2024 seemed to be the year that the conversation around AI heated up - what is ChatGPT, will AI take my job, and should I be using this new technology? Now, one year later, AI [...]
The Impact of Visual Content in Social Media Marketing
Capturing audience attention on social media is more challenging than ever. With endless scrolling and shorter attention spans, the importance of visual content in your marketing strategy cannot be overstated. Visual elements have become a [...]
Do Your Sales Suck?
Maybe You Need an Alignment by Kathie Taylor, APR, CAPM Do your sales suck? Sales, marketing, and public relations (PR) are often used interchangeably in business. People like to think marketing makes the sales, or [...]
Why Storytelling is Key to Your Brand’s Success
Content is King has covered everything from television to today's digital marketing landscape. There is a reason that content is still king! But not just any content—the most successful brands are using storytelling to connect [...]
The Power of Ethics in Public Relations: Why It Matters for Your Business
By Kathie Taylor, APR At In Plain Sight Marketing, we believe that ethical public relations is not just a best practice—it's the foundation of everything we do. As an accredited public relations (APR) professional and [...]
The Power of Ethics and Advocacy in Public Relations with Alison Gaulden, APR, Fellow PRSA
In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and...
Learning When to Pivot: University of Nevada, Reno PRSA’s Bateman Competition Team
In this episode, our guests from the 2024 University of Nevada, Reno PRSSA Bateman team talk about the study of public relations in a pressure cooker!. Join Heather Saxe, Hunter Ramberg, and Jace Ouchida as they share their ability to pivot during the...
Celebrating National Family Owned & Operated Businesses Day: Honoring the Backbone of Our Economy
June 23 is a day of special significance to us here at In Plain Sight Marketing – it’s National Family Owned & Operated Businesses Day! Renee Plain, our CEO launched IPSM in January 2012 and [...]