INSPIRATION
Do Your Sales Suck?
Maybe You Need an Alignment by Kathie Taylor, APR, CAPM Do your sales suck? Sales, marketing, and public relations (PR) are often used interchangeably in business. People like to think marketing makes the sales, or [...]
Why Storytelling is Key to Your Brand’s Success
Content is King has covered everything from television to today's digital marketing landscape. There is a reason that content is still king! But not just any content—the most successful brands are using storytelling to connect [...]
The Power of Ethics in Public Relations: Why It Matters for Your Business
By Kathie Taylor, APR At In Plain Sight Marketing, we believe that ethical public relations is not just a best practice—it's the foundation of everything we do. As an accredited public relations (APR) professional and [...]
The Power of Ethics and Advocacy in Public Relations with Alison Gaulden, APR, Fellow PRSA
In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and...
Learning When to Pivot: University of Nevada, Reno PRSA’s Bateman Competition Team
In this episode, our guests from the 2024 University of Nevada, Reno PRSSA Bateman team talk about the study of public relations in a pressure cooker!. Join Heather Saxe, Hunter Ramberg, and Jace Ouchida as they share their ability to pivot during the...
Celebrating National Family Owned & Operated Businesses Day: Honoring the Backbone of Our Economy
June 23 is a day of special significance to us here at In Plain Sight Marketing – it’s National Family Owned & Operated Businesses Day! Renee Plain, our CEO launched IPSM in January 2012 and [...]
Family Owned Businesses
In today's competitive market, marketing and public relations (PR) play a pivotal role in the success of family owned businesses. Almost one-third of small businesses do not have websites, with 20% opting to use social [...]
Mastering Implementation: Avoid Chaos through Strategic Planning
In the realm of project management, implementation often stands as the crucial bridge between planning and execution. Yet, without a methodical approach, this pivotal stage can easily devolve into chaos, derailing even the most meticulously [...]
Externships – Great Insight from KPS|3
In the episode, our guests, Julie Ardito, APR, Olive Giner, and Daphne Arreola Gonzalez, share their invaluable experiences and insights into how the externship at KPS3 has opened doors and expanded horizons. Hear from a recent student extern, an...
4 Reasons Marketing and PR Are Essential for Small Businesses
Many small businesses and nonprofits might think they can’t afford to invest in marketing and PR (public relations). However, the reality is they can't afford not to. Marketing and PR are not just about spreading [...]
Award Winning Campaigns
In this episode, Kathie Taylor introduces a panel of PR practitioners including Bethany Drysdale, the Media and Communications Manager for Washoe County, Jen Eastwood, the PR Director at Good Giant, and Owen Trusdale, the VP of Public Affairs at the...
5 Digital Analytics That Matter Most to Your Business
These days, an overwhelming amount of data seems to be at our fingertips. It is hard to sort through which data points really matter when looking at your business’s marketing. Key Performance Indicators (KPIs) are [...]