INSPIRATION
Your Ideal Client Profile
So last month after offering big embarrassing evidence of not doing our homework on our ideal client profile, or avatar, for our in-depth marketing class, we figured it was time to talk about building your [...]
Cliches, axioms, emojis and other embarrassing things
Cliches, axioms, emojis The cobbler’s children have no shoes. Practice what you preach. Egg on your face. SMH. Have you ever rushed to roll out a new product without doing your due diligence and have [...]
Does your marketing pass the Spaghetti Test?
Urban Dictionary defines the Spaghetti Test as testing a questionable concept by taking it forward to see if it passes or fails. Ostensibly, this is a reference to the practice of throwing cooked pasta against [...]
In Plain Sight Marketing honored with multiple industry awards…again
For immediate release: June 24, 2021 Carson City agency honored with industry awards for highest standards of excellence in public relations CARSON CITY, Nev. – In Plain Sight Marketing may need a bigger display case [...]
From In-House to Agency: Why You Need a Marketing and PR Agency to Improve Your Business
Why do you need a marketing and PR agency to improve your business? Because you struggle with the basic things you need to know and do, and with the time it takes to do it [...]
BetterPR Season 2, Episode 5, The Human Side of Crisis Communications in Government Agencies
Scott Oxarart, Washoe County Health District and Becca Allured, Governor's Office of Energy
Your Top 3 Marketing Goals for 2021 – Our IPSM Small Business Marketing Survey Results
A note from our CEO: Wow! We asked for your insight and boy, did you give it! We received 570 responses to our Small Business Marketing Survey! Thank you for jumping in and helping us [...]
BetterPR – Managing Crisis Communications During a Pandemic
What to Do When the Most Powerful Man in the World Says You're Fake
4: BetterPR Season 2 Episode 4: Social Media in Public Relations with Emily Bacheller, APR
Reputation Management and Your Brand
It takes a community to Advocate for Northern Nevada’s children
As we continue our Not So Random Acts of Kindness project, we have found it takes so much support from members of our community to help our local nonprofits make Northern Nevada a better place [...]
How Are You Doing? Research Drives Key Performance Indicators
How are you doing? Really, how are you doing? We're geeking out over data This month, we are all about research and are releasing our Small Business Marketing Survey to better understand the needs of [...]
BetterPR: Sara Robbins, APR – Career Growth from Accreditation
Kathie and Sara catch up from Sara's last episode to talk about Sara's fantastic new role as a result of earning her APR.