INSPIRATION

  • Ken Jabobs discusses how to Evolve as a Leader on the BetterPR podcast.

8: Evolve Your Leadership Style – with Ken Jacobs

Explore how to become a better leader in uncertain times with Ken Jacobs, PCC, CPC, ELI-MP. Ken is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders...

  • Plain Talk About Marketing: Marketing Certifications

Plain Talk About Marketing: Marketing Certifications

Marketing Certifications By Olivia Mooring Whether you’re trying to land your first marketing job or you’re a current marketing professional looking to take on new responsibilities, specialized training can help you develop the [...]

  • Award Winning Campaigns with Olivia and Kathie

Plain Talk About Marketing: Award Winning Campaigns

Award-winning campaigns By Kathie Taylor, APR At IPSM, we're all about award-winning campaigns. I recently read a blog post titled “The Forgotten Marketing Tool: Award Submissions.” The gist of the article is that [...]

  • What is Public Relations with Olivia and Kathie

Plain Talk About Marketing: What is Public Relations?

What is Public Relations?  By Kathie Taylor, APR As defined by the Public Relations Society of America, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their [...]