INSPIRATION

  • Not so random acts of kindness photo collage

The New Not so Random Acts of Kindness

In marketing, hashtag holidays (#NationalDonutDay anyone?) are super fun to post about on social media. The challenge is often to find a way to tie it to our clients, their values, and their businesses. Random, [...]

BetterPR – The Importance of Mentorship

Mentorship is a two-way gift between the mentor and the mentee because knowledge, inspiration and wisdom can be passed both ways. A lifelong learner is always learning. Listen in to three seasoned PR pros from the PRSA Oregon Chapter, Mara Woloshin,...

  • 5 ways to interact with your ideal client-group of people looking at marketing devices

5 Ways to Interact with Your Ideal Client

5 Ways to Interact with Your Ideal Client Social Media Digital ads Email marketing Paid ads – print and broadcast Direct mail Return on Investment You gotta have a plan We’ve talked a lot about [...]

  • Ideal client profile happy face drawn on faceless avatars

Your Ideal Client Profile

So last month after offering big embarrassing evidence of not doing our homework on our ideal client profile, or avatar, for our in-depth marketing class, we figured it was time to talk about building your [...]

  • DOes your marketing pass the Spaghetti test graphic

Does your marketing pass the Spaghetti Test?

Urban Dictionary defines the Spaghetti Test as testing a questionable concept by taking it forward to see if it passes or fails. Ostensibly, this is a reference to the practice of throwing cooked pasta against [...]