INSPIRATION
Plain Talk About Marketing: The Evolution of In Plain Sight Marketing
Evolution of In Plain Sight Marketing By Renee Plain We recently hit our 11th anniversary as a company (September), which just feels crazy to me! That old cliché of “It seems like yesterday…” [...]
Plain Talk About Marketing: What is Public Relations?
What is Public Relations? By Kathie Taylor, APR As defined by the Public Relations Society of America, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their [...]
BetterPR: Diversity, Equity, Inclusion and Accessibility
An honest conversation about DE&I A high-level introduction to what you will hear and learn during the PRSA Sierra Nevada Chapter's program – a conversation about DEI and its role in your career, your community and the world around you. Speakers...
Plain Talk About Marketing: An In Plain Sight Marketing and Public Relations Podcast
Which one are you? Are you a small business owner wearing all the hats or a marketing or PR team of one, maybe two people? Are you looking for ways to market your [...]
BetterPR: Melanie Deziel and Generating Unlimited Story Ideas
Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and the author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote...
Workplace Wellness with Mark Mohammadpour, APR
Along with our theme of mental health, we bring you Mark Mohammadpour, APR, of Chasing the Sun - Your Team's Chief Well-Being Officer! Mark says "You work really long hours. And you deal with “‘work emergencies” - even in your downtime. It’s...
BetterPR: From Agency to In House (or Vice Versa!)
Join Natalie Brown, APR, and Jena Esposito, APR, to talk about the joys and challenges of both in-house and agency public relations!
BetterPR: Zentangle, Public Relations and Mental Health: A Love Story with Rick Roberts and Maria Thomas
Public relations has been named one of the 10 most stressful occupations. Learn about the healing art of Zentangle and how practicing mindful art can significantly improve mental health. As PR practitioners, we know the value of research. Multiple...
Nonprofit Public Relations – Diva Edition
Rachel Gattuso, APR, fueled by righteous indignation, and Renee Plain, jazz hands or fiesty depending on the day, get real about the challenges - and the joys - of nonprofit public relations. Read the transcript! [...]
The IPSM Team’s List of Favorite Influencers
In marketing and public relations, the industry is ever-changing, which makes it really important to keep up with industry trends and to find mentors and influencers that keep us current and on top of innovative [...]
The New Not so Random Acts of Kindness
In marketing, hashtag holidays (#NationalDonutDay anyone?) are super fun to post about on social media. The challenge is often to find a way to tie it to our clients, their values, and their businesses. Random, [...]
BetterPR: A Government Affair – State-Wide Communications and Lobbying
Join guest host Rebecca Allured, APR, as she continues our discussion on government communications with Meghin Delaney, communications director for Governor Steve Sisolak, and Jessica Ferrato, owner of the Ferrato Co., as they discuss the challenges...