A comprehensive framework to help you stop throwing spaghetti at the wall and start understanding how to really market your small business.
In this six-week course, you will learn our award-winning, proven process for marketing your small business in your local community and out of a pandemic.
Mondays, July 12 – August 16, 1-2:30 pm at the Studio at Adam’s Hub
This in-person course is for the small business owner that is tired of guessing about how to market their small business and wants to learn how the professionals create effective and results-driven marketing for their clients.
Whether you are a restaurant owner, small boutique gift shop, or a service-based business looking to grow their clientele, this course will help you go from guessing to knowing how to reach your target audience and get back to business…but better!
BY THE END OF THIS COURSE, YOU WILL HAVE:
- A firm understanding of the process that marketing professionals use to create marketing campaigns
- A more developed insight into your audience – who they are, where they are, what’s important to them, and why it matters to your business
- A framework for setting benchmarks for success and defining your marketing goals and objectives
A roadmap for creating a solid strategy for your marketing that will take your business in the right direction
A deep dive into the many different marketing tactics to help you meet your goals
A plan for how to implement your marketing strategy and all of the tactics
A structure for evaluating your campaign and efforts to determine success and direction for future campaigns
This course will be taught by co-owners Renee Plain, CEO and Founder, and Kathie Taylor, APR, Chief Marketing and Strategy Officer, of In Plain Sight Marketing, a local, award-winning Marketing and Public Relations firm headquartered in Carson City, NV. IPSM specializes in strategic messaging, branding, and communications in Nevada.
ENROLL IN BACK TO BUSINESS… BUT BETTER! TODAY
This course is currently closed.
COURSE BREAKDOWN
We will cover the RPIE process – Research, Planning, Implementation, and Evaluation. We will dive into understanding your audience, strategy and tactics, and how to evaluate your efforts to ensure they are working.
Week One: RPIE Framework
How Research, Planning, Implementation, and Evaluation will become your marketing circle of life
Week Two: Research and Planning
How and what to research for your business, setting the benchmark for success by defining goals and objectives
Week Three: Strategy
Creating a roadmap that will take your business in the right direction.
Week Four: Tactics
Let’s get ticky tacky on all the things – Social, Digital, Email, Public Relations, Traditional marketing will all move your strategy to help you meet your goals and objectives.
Week Five: Implementation
Let’s get your marketing machine moving! Dive into how to implement your strategy and the tactics that you have identified are the best fit for your business.
Week Six: Evaluation
Evaluation is key to the entire process to understand what went well, what can be tweaked, and what can be nixed next time around. It also acts as research for your next campaign.
This course is currently closed.
We cannot wait to guide you during the Back to Business…but Better! course.
Helping small businesses thrive and grow in our community has been our passion for the past decade plus.
Why? Because small businesses are the backbone of America that drive our local economies, provide jobs, and support the residents, non-profits, and other community-based organizations. When small businesses thrive, our communities thrive and are strong. This is so important to us that we’ve made it one of our core values – “Commit to growing strong communities.”
We want to share our knowledge with our community and help it bounce back from the pandemic stronger than ever. Should you choose to join us in this six-week adventure, we know we can help you focus your marketing efforts to be more effective, efficient, and successful.
We look forward to meeting you in person in July!
ALL our best,
Renee and Kathie